BE MADE
WHOLE
OVERVIEW
Brand strategy, visual identity and website for a Christ-centered ministry of spiritual formation and restoration in Opelika, Alabama. Logo suite, brand guidelines, website, social profiles, stationery and merch.
LOGO SUITE
An Art Nouveau logotype paired with a signet: a rose window holding a branch with three olives for body, soul and spirit.
MOBILE WEBSITE
Home, core values and the three ministry pillars, adapted for phones. A safe haven, in every hand.
DESKTOP WEBSITE
The desktop homepage opens with the promise that no one has to walk through brokenness alone, followed by the ministry's mission as a modern-day city of refuge.
SOCIAL PROFILES
Avatars, a YouTube banner and Facebook covers that carry the signet and the olive photography into every channel.
STATIONERY & MERCH
Brand applications for the ministry: letterhead, a prayer journal, a retreat candle and a tote bag.
COLOR & TYPE
Neutral grounds against natural olive tones, with a hint of gold, for peace, groundedness, wholeness and victory. Art Nouveau curves in the headings, set against a typewritten body that reads like a personal letter.
