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OF THE VINE

OVERVIEW

An online gift shop of ethically made goods from small makers, built from the brand strategy to the storefront, the photography and the ads. 180+ products and 20+ small-business partnerships.

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LOGO & COLOR

An italic serif wordmark with a hand-drawn vine, set against deep navy and plum with bright lime and tangerine accents.

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WEBSITE

The Shopify storefront homepage for shopofthevine.com, dressed for the Birthday Bash Sale.

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GIFT GUIDE

A six-slide May Gift Guide carousel for Mother's Day. Each product was sourced from a small maker, styled on a soft paper ground and paired with the story of where and how it was made.

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PRINT & PACKAGING

Print pieces for the shop: a rack card, gift card, business card and market tablecloth.

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MID-YEAR SALE

Ad design for the Mid-Year Sale campaign, built for the 4:5 feed and 9:16 Stories.

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